Milo BRAND + INTERFACE SYSTEM V1.2
05Imagery

Real art. Real nature. Honest computation.

Shown before it is explained. Left is the credited source, untouched. Right is what Milo does with it — and the source is still the thing you are looking at.

RECIPES 7ARTWORKS 40NATURE 20ENGINE milo-image-engine 1.0.0
Original Hokusai's Great Wave off Kanagawa: the breaking wave, the boats beneath it, Fuji small behind.
Katsushika Hokusai · Under the Wave off Kanagawa · 1830/33Art Institute of Chicago · CC0
Milo / National Park The same print separated into four inks: cream paper, moss sea, vermilion sky, carbon line. The wave and the boats read exactly as before.
computationally transformedSame file. Same engine as your browser.
Original Earthrise: the Earth half-lit above the lunar horizon against black space.
NASA · Earthrise, Apollo 8 · 1968-12-24NASA · public domain
Milo / Nous The same photograph as a fine dither: a vermilion disc over a moss plain, the terminator line still legible.
computationally transformedOne image, two states of the same thing.

Both interpretations are rendered from the credited original by the packaged engine. Delete the derivative, re-run tools/render_derivatives.mjs, and the same pixels come back.

The mix05.0

Sixty interpreted. Thirty original. Ten alive.

Sixty per cent interpreted does not mean sixty per cent orange. A Milo interpretation may keep ninety-five per cent of its source and still be unmistakably Milo.

60Milo · interpretedA named recipe applied to a credited source, at whatever strength the picture can carry.
30Real · originalClean artwork and clean photography. No treatment, because none is needed. The work is the point.
10Alive · blended motionSubtle dynamic treatment — a dither transition, environmental movement, light, fog, water. Motion stays precious.

Colour follows the same ratio, as a rule. About sixty per cent Milo inks, thirty the source's own colour, ten the colour that moves — and the page around the pictures is sixty ground, thirty structure, ten signal. 02.6 The colour rule

The abstractness scale

How far a treatment may go, named, so “more Milo” cannot mean “less readable”.

0OriginalNo treatment.
1Trace95% source, one narrow plate. trace
2SublimeSource dominant. sublime
3InterpretedClear Milo character, fully readable.
4GraphicStrong abstraction, still recognisable.
5ExperimentalHigh abstraction. Editorial and campaign only.

PRODUCT mostly 0–2 · EDITORIAL 0–4 · CAMPAIGN 1–5 · SYSTEM none. 33 Expression Levels

Legibility outranks style

A viewer should recognise the image first and notice Milo second — never decode the effect to work out what they are seeing.

  1. Recognition. Can I tell what this is at normal viewing size? If not, reduce the treatment.
  2. Emotional read. Does the source keep its atmosphere and its power? If not, change the recipe.
  3. Milo signature. Only once the first two hold does the signature get optimised.

Vermilion is the dominant brand colour. That is not the same as occupying most of the pixels: an image may be ninety per cent natural while one vermilion intervention carries the whole brand signal. Moss stays secondary. Recipes are judged at real interface sizes — a card, a thumbnail — not only full screen. evidence/image-legibility-audit.md

The alive layer

Print language — registration slips, pixel bands, a threshold flicker. Never VHS.

One animated image in view at a time; bursts under half a second, seconds apart; reduced motion draws the final frame only.

Grand Teton: dither reveal
data-fx="reveal" · once, on entry
Pillars of Creation: dither drift
data-fx="drift" · the plate breathes
Hiroshige: print glitch
data-fx="glitch" · registration slips, settles
Van Gogh: pixel resolve to the clean image
data-fx="pixels" · resolves to the natural image

Hiroshige · AIC · Van Gogh · The Met · Highsmith · Library of Congress · NASA/ESA Hubble — all public domain; every frame here is computed live from the credited source.

One source. Five treatments. The photograph stays credited.

Carol M. Highsmith
Half Dome, Yosemite · MILO / NATIONAL PARK
2013 · LC-DIG-highsm-25622
Library of CongressNo known restrictions
Milo computational interpretation
Half Dome in the National Park recipe: vermilion sky, moss granite, cream cloud
Approved territory05.1

Black for shadow, Moss for chosen midtones, Vermilion as the dominant channel, cream as paper; each image treated on its own.

Black for the darkest values. Signal Moss for selected midtones. Milo Vermilion as the dominant chromatic and intervention channel. Cream as paper, light and negative space. Vermilion generally dominates Moss.

Where Vermilion and Moss may appear
Vermilion may be
  • sky
  • light
  • water reflection
  • print plate
  • dither channel
  • atmospheric wash
  • annotation
  • registration offset
  • colour field
  • occasional solar disc
Moss may be
  • midtone separation
  • land
  • ecological layer
  • system layer
Recipes · original → process → Milo output05.2

Eleven named treatments.

National Park, Nous, Archive, Paint, Field Study, Sublime and Trace — each a plain config the engine takes unchanged, and each one mapped to a level on the abstractness scale.

Each strip is rendered live by the engine in this page: the original, a frame from the middle of the transition (t = 0.45), and the resolved output. The config shown is the exact object the engine receives.

Rendering…

Rules05.3

No universal filter, no solar disc everywhere, no pretending a generated image came from the engine.

The rules
  • Treat each image individually. Choose the recipe for the picture, not the page.
  • Sources stay credible: Open Access art, authoritative nature archives, provenance on every file.
  • The original is always reachable from the interpretation.
  • One universal orange-green filter.
  • A giant orange sun in every image.
  • Fake Monets, fake Caravaggios, AI fantasy landscapes, wellness stock.
  • Sourcing images that already look "Milo" and pretending the engine made them.
Ambient motion05.4

Almost still.

Nature may drift 2% over 24 seconds; paintings never animate like video.

Nature may move imperceptibly: a 2% scale over 24 seconds, no parallax, no spectacle. It should read as a photograph that happens to be alive. Paintings are never animated like cheap video; they get detail reveal, slow crop, light, dither transition. prefers-reduced-motion stops it entirely.

Von Kármán cloud vortices photographed by Landsat, drifting almost imperceptibly
NASA · Landsat
Von Kármán Vortices
NASA Image and Video LibraryPublic domain